© Madeleine Baird Materials

It’s the thing everyone [well, creatives at least] wants to have: the idea which goes viral, launches crescendo fireworks, assures the bathing in asses milk for life. How to share that?

Entrepreneurs have sizzling ideas: all work their socks off; all surround themselves with clever people possessing the skills they lack; all are convinced theirs is the solution to the intractible problem de nos jours. But those who take their idea into the market place and persuade others to buy [into] it must also have amazin’ luck.

Tapping into the ZeitGeist is a spooky matter of … [clue being in the title] timing. Foresight: a wondrous gift but get there too far ahead of others and prescience evaporates in a wilt of incomprehension. Wait too long and it’s sunk before even being launched.

This has been ‘a rather complicated year’. All of us have been viscerally, physically, financially, intellectually reshaped by medieval blight: the reality of its avalanche, a woeful avalanche.      Though mean-spirited, 2020 vision might be accurately repurposed as 2020’s anakusis in light no executive ear listened to what was crucially foretold: not found credible.

Does the Nature of Balance laugh at foolish haughtiness of thinking ourselves the controlling arbiter of our surroundings? If we’re lucky, this apocalyptic 2020 will have brought reality into sharper focus; made our planet’s scream audibly discernable; caused a drive to lessen Nature’s suffocating suffering.

It seems we’ve already set the world alight: Australia’s ablaze once more, alas; pestilence months away from beaten-into-submission; unemployment and all mad complications that follow ambushing millions.

May Christmas be bliss and 2021 a bright new Beginning.

Wouldn’t it be amazin’ to leave this year behind wiser, kinder and more empathically disposed than we entered it, cascading out warmth and wellness? Be lucky.

madeleinebaird.com/blogos